Leveraging AI Solutions to Uplevel Marketing and Leasing Strategies

Artificial Intelligence (AI) is rapidly growing in both its importance and value in the business world, but even more so within the multifamily landscape. While technology is nothing new to the industry, this kind of technology is new and the power and impact of it has the potential to uplevel property management companies, especially in both marketing and their leasing strategies.

Before we dive into how it uplevels your onsite teams, let’s discuss how AI works both alone and with technology your teams may already be using:

Defining AI and Its Power

AI generally refers to technology programs that can perform tasks that would typically require human intelligence. It performs by mimicking human behavior, covering a wide range of abilities, like visual perception, speech recognition, decision-making, and translating languages.

While AI has its advantages, it's not as predictable or consistent as automation. That's why it's often used for more complex and personal tasks that don't need strict rules. AI relies on machine learning, collecting data and using that information to make decisions. This is the key difference between AI and automation: AI operates like a human and can work without predefined rules, whereas automation cannot. AI is truly special because it recognizes data patterns and makes decisions on its own, without being explicitly programmed.

But what are some AI products that actually help your leasing and marketing strategies?

AI Copy Assistant for Websites powered by Razz

By leveraging AI Copy Assistant for your website, you can efficiently create, optimize, and manage your content, ensuring it resonates with your audience and performs well in search engine rankings. You can use the AI to optimize copy tone and length as well as keywords for local and general search optimization... and your teams can continue to use it over time and as it makes sense to change!

This technology not only streamlines the content creation process but also elevates your overall websites, making it an invaluable tool for both marketers and lead generation.

Leasing Assistant, an AI Chatbot

With 40.3% of all chatbot leads coming outside of office hours, Leasing Assistant is used as a 24/7 digital personal assistant for leasing agents. When it comes to high-value or qualified leads, they still need high-value interactions. A chatbot that utilizes AI does so by using sophisticated data and analysis all while combining automation and personalization in conversation with website-visiting leads. Here’s how:

• Early Engagement - available day or night, Chatbot engages early-stage leads by helping them schedule a tour, laying the foundation for a more personalized leasing journey.

• Personalized Communication – AI tailors its communication to individual preferences and needs, recommending specific floor plans, sharing available units or highlighting amenities. This resonates with renters in their interest phase of apartment shopping.

• Human-like interaction – It chats with renters like a human would.

• Capturing Leads and Scheduling Tours - While a lead might go forward with scheduling a tour anyway, AI will book tours and take guest card information at the lead’s convenience, enhancing the overall leasing experience for the renter and optimizing lead generation for leasing agents.

• Timeliness – AI will provide valuable information to the lead as prompted, instantaneously, which ultimately keeps prospective renters engaged.

AI relies on machine learning, collecting data and using that information to make decisions. AI is truly special because it recognizes data patterns and makes decisions on its own, without being explicitly programmed. Its impact can truly elevate the way your properties operate, especially in a highly competitive, renter-advantaged market. Take your renter experience and your onsite teams to the next level by implementing it across your portfolio.

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